Civita: 13 New Frame and Focus Room Names

  

Civita in Mission Valley 

Frame & Focus

Frame and Focus is a Civita development by Shea Homes that is focused on a wide-open an yet interlocked lifestyle. There are two separate styles in Frame and Focus. Frame is located on the outer portion of the development and Focus is the inner portion of the development.

Shea Homes has wedded mid-century "Motor Court" style living with today's organic and eclectic lifestyle. Civitia is designed so residents can walk everywhere. Frame and Focus incorporate this feeling of community into both townhome developments.

Frame offers 4 floorplans using the ground floor level for both the two-car garage and the common living areas. Frame is the most affordable of the two developments, and the retro feel of mid-century living is combined with today's buyer who wants efficiency and green living.

Sometimes it's hard not to sound like a commercial when reviewing the new developments because the builders hire people who know what to say and how to say it. Language for Frame is no different. What is different however, is how the rooms are named. Most of us are used to searching for bedrooms, baths, parking etc. when we search for a home or condo to purchase or rent. Take a look at how the rooms in Frame are labeled.

Frame Plan 4 Floor 1

Frame Plan 4 Floor 2

Frame Plan 4 Floor 3

You can see by the names of rooms that Shea Homes is capturing the lifestyle of Civita. Where else have you seen rooms called Dine, Watch, Cook, Park, Arrive, Greet, Splash, Dream, Clean, Sleep, Lounge, Fresh, and View? Each of these rooms is named for an activity rather than a place. The only room I had to think about was the "fresh" room and when I looked at the 'fresh" room I realized it is the half-bath off the cook and greet area. For people like me, that means off the living room and kitchen.

Watch this Frame and Focus video to see the ideas behind their concept.

There is something delightful about naming rooms after activities. It is unexpected, modern, and adds excitement. If you are interested in the concept and homes available in Civita, contact us. If we accompany you to any of the Civita developments on your first visit, we are able to help you in your negotiations with the builders. Builders do no generally negotiate on prices because they are tied to release prices from their lenders and if they low ball sales, they make their lenders uneasy and other buyers mad. However, many builders will negotiate terms and conditions. Since our representation does not cost you any more than if you represent yourself, it might be worth considering our services, expertise, and most importantly our experience in working with major builders.

Contact us at 619-977-3174. Call or text us.